A taste of the terrain: How niche food brands travel from hinterland India to your pantry

Apr 20, 2026 - 16:45
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A taste of the terrain: How niche food brands travel from hinterland India to your pantry
From the sacred forests of Jharkhand to urban shelves, the mahua tree is getting a makeover. So are heirloom rice varieties. Discover how niche food brands are tapping into consumer demand for authenticity and purity while delivering foods from hinterland India.

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